Progetto

Ex-Mercato dei Fiori Go-fit Gyms

Luogo

Turin, Italy

Anno

2020 - Ongoing

Cliente

Go-fit Italia S.p.A.

Formato

Destinazione d'uso

Categoria

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Tipologia

Servizi

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With its distinctive architecture—essential, functional, yet meticulously detailed, as seen in its characteristic “wave” structures—the old flower market on Via Perugia has, over time, become one of the symbols of a Turin that no longer exists.

Built to host the wholesale market, the building, once its original function ceased, had recently represented a significant urban void, awaiting a new purpose. The current project envisions a completely new configuration for the structure while simultaneously respecting its original framework. Resulting from the collaboration of multidisciplinary Italian and Spanish teams, who oversee all aspects of the construction—from architectural to plant systems and structural design—the intervention is currently under construction

Conceptually, the project is divided into two main implementation phases: the first involves asbestos remediation and the demolition of parts of the building to expose the main structures, allowing subsequent intervention; the second phase focuses on seismic strengthening measures and the construction of new building elements. The façades, reinterpreted with a contemporary approach and upgraded to meet current regulatory standards, will enhance and highlight the original “wave” structures.

The building’s function, however, is entirely new: it will become a sports center featuring a gym, fitness and cycling studios, and an indoor swimming pool, complete with an internal parking area and supporting facilities. This new purpose is by no means incidental, as it aligns with the recent development trends of the surrounding area.

The center aims to become a key hub of attraction for this part of the city, which over time has successfully undergone renewal, hosting iconic projects such as the nearby Centro Lavazza and the new Camplus headquarters. Thanks to the proximity of the university, the area continues to see steady growth in services and gathering spaces for university students, as well as small and medium-sized workshops, local businesses, and social venues.

Credits: Michela Ghio