{"id":2863,"date":"2022-11-21T12:52:39","date_gmt":"2022-11-21T11:52:39","guid":{"rendered":"https:\/\/baseengineering.it\/project\/icona-ex-olivetti-fabbrica-mattoni-rossi\/"},"modified":"2025-09-23T17:44:20","modified_gmt":"2025-09-23T15:44:20","slug":"icona-ex-olivetti-fabbrica-mattoni-rossi","status":"publish","type":"project","link":"https:\/\/baseengineering.it\/en\/project\/icona-ex-olivetti-fabbrica-mattoni-rossi\/","title":{"rendered":"Icona Ex-Olivetti Fabbrica Mattoni Rossi"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:var(--awb-color3);border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1069px) {.fusion-title.fusion-title-1{margin-top:10px!important; margin-right:0px!important;margin-bottom:15px!important;margin-left:0px!important;}}@media only screen and (max-width:767px) {.fusion-title.fusion-title-1{margin-top:10px!important; margin-right:0px!important;margin-bottom:10px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:10px;margin-right:0px;margin-bottom:15px;margin-left:0px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:48;line-height:var(--awb-typography1-line-height);\"><span style=\"font-weight: 400;\">We firmly believe that the symbolic and practical value of the Factory, and of the entrepreneurial spirit represented by<\/span> <span style=\"font-weight: 400;\">Adriano<\/span> <span style=\"font-weight: 400;\">Olivetti\u2019s experience, is priceless and must not be lost.<br \/> <\/span><\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>ICONA was launched in 2017 by Base Engineering, which, drawing from the acronym, developed the feasibility project for the reuse and urban regeneration of the \u201cMattoni Rossi\u201d and the initial expansions by architects Figini and Pollini.<\/p>\n<p>Its reinterpretation and modernization, along with its projection into today\u2019s social context and the vision of the future that will come tomorrow, offer clear and profound keys to understanding and responding to change.<\/p>\n<p>The factories, in our project, will be a place of experimentation, culture, knowledge and passion, a venue for the development of a new model of social economy, a factory of opportunity that nurtures and fosters relationships of reciprocity and exchange. Our hypothesized project, which takes its cue from an international workshop held within the facility, aims to generate innovative spaces in which digitized entrepreneurs, artists and artisans can grow, which will create a network of people capable of replicating the Olivettian model.<\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1069px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:767px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div ><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"533\" height=\"800\" title=\"IMG_8297_\" src=\"https:\/\/baseengineering.it\/wp-content\/uploads\/2022\/11\/IMG_8297_-533x800.jpg\" alt class=\"img-responsive wp-image-2706\" srcset=\"https:\/\/baseengineering.it\/wp-content\/uploads\/2022\/11\/IMG_8297_-200x300.jpg 200w, https:\/\/baseengineering.it\/wp-content\/uploads\/2022\/11\/IMG_8297_-400x600.jpg 400w, https:\/\/baseengineering.it\/wp-content\/uploads\/2022\/11\/IMG_8297_-600x900.jpg 600w, https:\/\/baseengineering.it\/wp-content\/uploads\/2022\/11\/IMG_8297_-800x1200.jpg 800w, https:\/\/baseengineering.it\/wp-content\/uploads\/2022\/11\/IMG_8297_-1200x1800.jpg 1200w, https:\/\/baseengineering.it\/wp-content\/uploads\/2022\/11\/IMG_8297_-scaled.jpg 1707w\" sizes=\"(max-width: 767px) 100vw, 800px\" \/><\/span><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:50% !important;margin-top : 0px;margin-bottom : 10px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 3.84%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 3.84%;}@media only screen and (max-width:1069px) {.fusion-body .fusion-builder-column-1{width:50% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 3.84%;margin-left : 3.84%;}}@media only screen and (max-width:767px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div ><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"533\" height=\"800\" title=\"IMG_8305_\" src=\"https:\/\/baseengineering.it\/wp-content\/uploads\/2022\/11\/IMG_8305_-533x800.jpg\" alt class=\"img-responsive wp-image-2707\" srcset=\"https:\/\/baseengineering.it\/wp-content\/uploads\/2022\/11\/IMG_8305_-200x300.jpg 200w, https:\/\/baseengineering.it\/wp-content\/uploads\/2022\/11\/IMG_8305_-400x600.jpg 400w, https:\/\/baseengineering.it\/wp-content\/uploads\/2022\/11\/IMG_8305_-600x900.jpg 600w, https:\/\/baseengineering.it\/wp-content\/uploads\/2022\/11\/IMG_8305_-800x1200.jpg 800w, https:\/\/baseengineering.it\/wp-content\/uploads\/2022\/11\/IMG_8305_-1200x1800.jpg 1200w, https:\/\/baseengineering.it\/wp-content\/uploads\/2022\/11\/IMG_8305_-scaled.jpg 1707w\" sizes=\"(max-width: 767px) 100vw, 800px\" \/><\/span><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:50% !important;margin-top : 0px;margin-bottom : 10px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 3.84%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 3.84%;}@media only screen and (max-width:1069px) 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